At a glance 

The group is split into three segments:

Fresh

Comprising Greenvale AP, The Jersey Royal Company and Rowe Farming accounts for 82.3% of the group revenues. Customers include a number of the UK leading grocery retailers and wholesale and food service companies. 

Processing

Which accounts for 2.7% of group revenues. Ingredients supplied are used by a large number of food manufacturers in products such as diced potato salads and mashed potato for fish cakes and ready meals.

Other

Including Greenvale Seed, Restrain Company Ltd and direct trading, and accounts for 15% of group revenues.

Unique vertically integrated potato business.

Greenvale AP is a unique vertically integrated potato business which comprises, fresh potato growing, and fresh potato storage, packing, distribution and marketing.

Significant grower of seed potatoes.

Producing high quality Scottish and English seed to cater for every customer’s requirement. Our thriving seed potato business retails over 48,000 tonnes each year to both UK and overseas potato growers.

Daffodil and potatoes.

Based in Cornwall, Rowe Farming grows and markets early season UK baby, new and salad potatoes. They also grow and market daffodil bulbs and flowers in the UK and overseas.

First new season potatoes.

The Jersey Royal Company grows and markets early season Jersey Royal potatoes to major UK retailers.

Ethylene storage and ripening.

The Restrain system provides the only residue free solution for sprout suppression in stored potatoes and onion in the UK, Europe and other territories across the world. The Restrain technology is now developing in other produce sectors such as the enhanced ripening of fruits.

Additive free cooked potato ingredients.

Swancote Foods provides a number of food ingredient manufacturers in the UK with additive - free cooked potato products as well as raw potato ingredients.